The Technical Association of the Graphic Arts is an organization that allows for application in the world of publishing. After completion of the annual project, our publication competes in a competition with students from around the world. As president of the 2015/2016 academic year, I hoped to organize students from different majors in order to create a quality book that would lead to our success in the competition.
We won Best Digital Publication and Best Technical Writing for the 2015/16 year.
Goals of the organization included:
Conceptualizing a book of technical papers.
Effectively designing with the theme: Milano Postmodern Design, which has elements of Flat Design, Art Deco, and Popular Art.
Utilizing Adobe InDesign, Photoshop, and Illustrator to design.
Generating a digital book for EPUB that allows interactivity and readability across platforms.
Utilizing proper printing techniques to create a high quality book. The Xerox 8080 DocuColor digital press was used for main printing, and a letterpress was used for accent printing, and a Makerbot was used to 3D-print slipcases.
Redesigning the RIT TAGA website.
Growing our team of students from 9 to 23.
Editing 6 technical papers written by undergraduate and graduate students from RIT.
Raising money in order to print our books in a way that would guarantee quality. In total, we raised $5,570.
Revamping our social media to span all platforms and update more regularly. We already had a Facebook page, and we went on to generate a Twitter and Instagram presence. We also utilized Pinterest to create "mood-boards" when deciding our design.