'Game of Thrones' Data Visualization

Visualizations using data and text mining techniques were generated for the class, Data Analytics. Information was gathered from Tweets, screen times, scripts, and book information about the popular series, Game of Thrones, right before the release of Season 7. This data was analyzed using Tableau and R Studio. A 22-page report was written, which can be viewed here, but below represents an abridged version of findings. 

Sentiment Analysis

This graph shows the sentiment analysis of people Tweeting #gameofthrones. There were mainly positive feelings, and the Tweets that used the strongest language about the series are overall very positive or very trustful. There is some negativity, but overall, other commonly negative emotions such as fear, disgust, and anger are low in terms of frequency. Positivity, trust, surprise, and joy rank as much more common overall. Some of the feelings of negativity can also be explained, as many used Twitter to express their disappointment at the late release of the season premiere. Fans now had to wait longer for the next season to be released.

Text Mining

As seen in the graph, Daenerys Targaryen was the most commonly mentioned character on Twitter at this time, with both her first and last name in the top 10 words used. The surname “Lannister” was also predominant. It is interpreted that the fate of Daenerys Targaryen and the Lannister family were among the most speculated at this time. “Helen” and “Sloanhbo” were also quite common, and were in reference to the photos that Helen Sloan took. Sloan is the Principal Photographer for the show, and people were sharing and commenting about her work with high frequency at this time.

Screen time Analysis

Screen times of certain characters did not always align with fan discussions. The promotional video already showed that Cersei Lannister, Daenerys Targaryen, and Jon Snow were likely to be the main focus for the upcoming season. While all of these characters do make up a majority of the screen time, it is actually Tyrion Lannister who has been featured more than any other character. Tyrion was not mentioned particularly frequently on Twitter, so it is interesting that he has taken up so much screen time, but has not evoked the most conversation on social media.

Word Association

The associations of words used in the script of this episode further represent the overall plot of the series. The script for Season 5 Episode 6, “Unbowed, Unbent, Unbroken” was the only one available, but served to show the show's themes as a microcosm. This graph visualizes forty words with the strongest association with one another. “Lord,” “Stark,” “king,” “fight,” “Lannister,” “know,” “kill,” and “sword” appear here as well, along with “love” and “good.” This shows the strong dichotomy within the show and how often weapons, words, and politics are used as characters words to their own or their family’s ends.

Book Analysis

As the book series progressed, House Stark and Lannister have lost the most characters. This will further fuel political allegiances and rivalries within the show, especially as Cersei Lannister and Jon Snow square off in season 7. However, the people that have no allegiance to the houses, or the Wildlings who live on the outskirts of Westeros, have met more death than any house. No matter where a character lives within this world or who they feel loyalty towards, they are likely to meet death. The number of deaths for the Wildlings especially is likely to increase, as they become more involved with Jon Snow and the forces beyond the walls threatening Westeros.

Basically, you don't want to live in Westeros.